People, passion and performance: How Orbea and Lotto Dstny joined forces to take on the world’s toughest races.

In professional cycling, partnerships matter. The right combination of people, passion and technology can distinguish a good team from a great one, turning near misses into podium finishes.

For Orbea to be successful, we needed to be in the peloton with one of the best teams, so the opportunity to join such an iconic team as Lotto was super exciting.

Yet the scope of collaboration extends well beyond marketing value, with shared performance goals, a passion for racing and two-way technical collaboration at its core. Custom-built bikes are tailored for the team, with Lotto’s riders playing a key role in the development for optimal performance in the world’s most challenging races.

“On the second day of testing, we hit the velodrome, and the results were super good. The team were super happy,” added Enol Costales, Road Sponsoring at Orbea.

Today, in the pro peloton, Orbea’s logo graces Lotto Dstny jerseys as they compete in the biggest events around the world, symbolizing their joint pursuit of victory in races like the Tour de France and Belgian Classics.

“This partnership is unique. It’s the ultimate mix of cycling heritage, excellence, and attitude. If we can keep this essence, maximum results are assured,” stated Ander Olariaga, Brand & Communication Director at Orbea.